Central Hotels & Resorts Records 90% Occupancy in Q1 2025 as Palm Properties Drive Revenue Growth

Dubai, UAE; May 2025: Central Hotels & Resorts, one of the fastest-growing hospitality management companies in the UAE, continues to build momentum in 2025, reporting a robust 90% average occupancy across its portfolio in the first quarter of the year. With revenues and guest satisfaction scores surpassing 2024 benchmarks, the homegrown Emirati hospitality group is showing sustained upward momentum—driven by high-performing beachfront properties, diverse source markets, and a sharpened focus on guest-centric experiences.

“Our performance is a reflection of thoughtful strategy, guest-centric innovation, and a strong commitment to delivering elevated experiences,” said Mr. Abdulla Al Abdulla, Chief Operating Officer and Group General Manager of Central Hotels & Resorts. “As the hospitality landscape evolves, we’re not just adapting—we’re leading with purpose, agility, and a clear vision for what modern hospitality in the UAE should represent.”

All properties in the Central Hotels portfolio demonstrated solid performance in Q1, with the standout results coming from C Central Resort The Palm and Royal Central Hotel The Palm, which led in total revenue generation. These outcomes were supported by high demand from key international markets such as the CIS and Europe, alongside the emergence of new source markets contributing to a broader guest mix.

Significant growth was also seen in the brand’s Food & Beverage operations fuelled by targeted themed promotions and consistent demand from in-house guests. MICE business showed stable performance across key corporate events, while wellness offerings—including spa bookings and curated stay packages—contributed moderately to the guest experience value chain.

Looking ahead, Central Hotels is entering a dynamic phase of reinvestment, innovation, and digital transformation. One of the most anticipated highlights of the year is the reopening of the Sunset Heart View Terrace at C Central Resort The Palm. Positioned as a signature venue with panoramic views of the Arabian Gulf and Dubai skyline, it is poised to become a sought-after destination for sunset seekers, influencers, and lifestyle experiences.

To further elevate service delivery and operational efficiency, the group is undertaking a digital upgrade with the migration of its Property Management System from Protel to Opera. This move is aimed at enhancing internal workflow, streamlining guest interactions, and enabling data-driven personalisation at every stage of the stay.

As the summer season approaches, Central Hotels is launching a series of seasonal offers and campaigns tailored to both domestic travellers and key feeder markets. With strong collaborations in place with regional DMCs and international travel partners, the group is well-positioned to capitalise on upcoming demand peaks linked to Eid, summer holidays, and long weekends.

Following a successful presence at Arabian Travel Market 2025, where the group generated strong interest in its Palm and Business Bay properties, Central Hotels is leveraging new partnerships and exclusive offers to drive bookings throughout the summer and beyond. The brand’s showcase of “Authentic Hospitality with a Modern Touch” at the exhibition reaffirmed its positioning as a modern yet culturally grounded player in the UAE’s hospitality scene.

“Our direction is clear—we’re shaping hospitality experiences that resonate with today’s traveller while staying rooted in our Emirati heritage,” added Mr. Al Abdulla. “With every milestone, we’re delivering not just comfort and quality, but a deeper connection to place, purpose, and people.”

With strong first-quarter results and a clear vision for sustainable growth, Central Hotels & Resorts is set to further cement its position as one of the UAE’s most forward-thinking hospitality brands.

C Central Hotel The Palm

Canal Central Hotel Business Bay

Royal Central Hotel The Palm

About Central Hotels & Resorts:

Launched in 2015, Central Hotels and Resorts – headquartered in Dubai, one of the fastest-growing Hospitality Management companies in the UAE was established to cater, to both leisure and business travellers looking to experience the best of Arabian hospitality in the heart of the city. With the competitive industry comes our continuous expansions, focused on making our service, facilities, and standards distinctive in the Gulf Region.

Product diversification and innovation, sound fundamental values, commitment to excellence, quality service and expansion in key destinations are the hallmarks behind Central Hotels’ amazing growth.

Spread across the Middle East, the group is now poised to conquer other markets. Created and based in Dubai, Central Hotels offers a full spectrum of choice in terms of hotel categories, a comprehensive selection of accommodations, and services to suit all budgets and clientele. For more information, visit www.central-hotels.com