Associate Director of Sales & Events

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Associate Director of Sales & Events

Description

At Miraval, we believe that meaningful experiences begin with presence, intention, and genuine care. Our colleagues are more than service professionals-they are guides, creators, and collaborators who support our guests on their personal wellbeing journeys.

The Associate Director of Sales & Events plays a vital dual role in shaping transformative group experiences while driving strategic sales efforts for the resort. This position is responsible for leading a team of Event Managers and/or Coordinators, managing select key accounts, and supporting the Director of Sales in achieving both revenue and experiential goals. This hybrid leadership role is ideal for a candidate who brings strength in event execution, sales strategy, and team development, with a growth path toward a future Director-level position.

Key Responsibilities:

Sales Leadership & Strategy

• Support the Director of Sales in developing and executing the resort's group and event sales strategies.
• Manage and grow select key accounts while mentoring the broader sales and events team in cultivating new business.
• Lead weekly sales meetings, contribute to the annual business plan and forecasting processes, and collaborate on owner updates and performance reporting.
• Represent Miraval Austin at relevant industry trade shows, networking events, and client entertainment opportunities to build brand awareness and business relationships.
• Analyze market trends, customer feedback, and performance metrics to drive sales opportunities that align with Miraval's values and offerings.

• Oversee the planning and execution of group business, including wellness retreats, resort buyouts, corporate gatherings, and intentional celebrations.
• Maintain an active presence throughout the group experience-from initial inquiry through post-event reflection-ensuring each detail is crafted with care and precision.
• Collaborate cross-functionally with Culinary, Spa, Wellness, and Guest Services to deliver cohesive and impactful programming.
• Carry and achieve event-related revenue goals while maintaining the integrity of the Miraval brand.

• Provide mindful leadership and mentorship to the Sales and Events team, fostering professional growth and alignment with Miraval's mission and culture.
• Support administrative and supervisory functions including recruiting, training, and performance development within both the Sales and Events teams.
• Serve as a grounding force within the department, upholding our standards of excellence while encouraging creativity, compassion, and mindfulness in every interaction.
• Act as the lead in the absence of the Director of Sales, ensuring continuity and effective communication across all internal and external stakeholders.

• A genuine desire to create extraordinary, purposeful experiences for guests and colleagues alike.
• A minimum of 3-5 years' experience in hospitality sales, event leadership, or event planning.
• Proven leadership experience in a sales environment, including staff mentoring, systems management, and strategic business development.
• Strong written and verbal communication skills with a refined, intuitive approach to guest and team interaction.
• Proficiency in hospitality systems (Delphi, Opera, Envision, etc.) and general computer knowledge.
• CMP or equivalent certification preferred; familiarity with Together by Hyatt, Hyatt Sales Training, or MEET is a plus.
• Flexibility and openness to relocation for future growth within the Miraval and Hyatt portfolios.