FLEX Director, Lifecycle and Partner Marketing

Salary Details

Salary Description: Competetive Salary Offered

Job Description For FLEX Director, Lifecycle and Partner Marketing

This is a temporary position.

JOB SUMMARY

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members' lives through the power of travel with an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits. The Director, Lifecycle & Partner Marketing is responsible for shaping and executing marketing strategies that drive engagement, retention, and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver meaningful products, promotions, and experiences that maximize customer lifetime value. Leveraging data-driven insights, the Director will collaborate across disciplines to build cohesive and scalable global marketing programs. In addition, this role will lead marketing strategy and execution for key strategic partnerships and growth initiatives-ensuring these efforts deliver measurable value, are aligned with broader business goals, and resonate with customer expectations. The ideal candidate is a seasoned marketer with a creative and customer-first mindset, strong cross-functional collaboration skills, and a passion for innovation and emerging technology. This role demands excellent communication and project leadership capabilities, with the ability to influence across functions and regions within a complex global organization. .

CANDIDATE PROFILE

• Education and Experience Required Bachelor's degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
• Eight or more years' relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance OR Ten or more years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance. Strong collaboration skills and cross-functional team leadership experience
• Education and Experience Preferred Prior experience in marketing loyalty programs, lifecycle marketing, promotions and/or partnership marketing Expertise in managing end to end marketing campaign development
• Core Work Activities Lifecycle & Partner Marketing Strategy Develops and executes campaigns aligned with lifecycle marketing strategies to drive member acquisition, engagement, retention, and reactivation. Leads the strategy, promotion, and activation of partnership marketing efforts through both launch and sustainment phases. Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations. Stays current on industry trends and emerging technologies to continuously enhance marketing approaches. Crafts compelling communications and marketing assets that resonate with members and next-generation consumers. Oversees external agency relationships, including creative and consulting partners, from briefing through to execution. Manages marketing budgets effectively and ensures alignment with strategic priorities.
• Performance & Results Leverages data analytics to evaluate campaign effectiveness and inform ongoing marketing decisions. Partners with marketing and analytics teams to assess promotion performance for both internal and external stakeholders. Synthesizes insights into actionable strategies and clear next steps. Ensures reporting is timely, accurate, and tailored to stakeholder needs. Uses performance data to identify opportunities, evaluate cost/profitability, and build informed budget forecasts.
• Delivering on Stakeholder Needs Builds a strong understanding of stakeholder priorities and delivers solutions that meet their objectives. Sets clear goals and action plans to organize and deliver work efficiently. Manages project timelines, resources, and deliverables to ensure on-time execution. Fosters collaboration with internal teams and external partners to advance business strategies.
• Communicates concepts in a clear, compelling, and audience-appropriate way. Produces high-quality outputs-reports, presentations, etc.-that support decision-making and alignment.
• Demonstrates a consistent understanding of broader business goals and aligns marketing initiatives accordingly.
• Team Leadership & Development Leads and inspires a high-performing team, fostering a culture of collaboration, accountability, and innovation. Provides regular coaching and feedback to support team members' growth and development. Identifies professional development opportunities to build marketing capabilities and leadership potential. Sets clear expectations and empowers team members to take ownership and deliver impactful work

The pay range for this position is $60.38 to $82.26 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.