We need to look ahead to the future and inspire our team
While the year is coming to an end, global communities continue to work tirelessly to combat the spread of COVID-19. It is no secret that the hospitality industry has been placed in an incredibly vulnerable position, but within that sobering reality, it is important to be resilient but also flexible, nimble and open-minded. With no doubt there will be several long term changes to how the travel and hospitality industries will function and interact moving forward. Another key aspect to consider is how travelers and guests themselves will ultimately evolve with regards to their behaviors, expectations and preferences. But, the hospitality industry has survived countless challenges and periods of economic downturn, and COVID-19 will be no exception. As we all know, this has been a year of absolute firsts for so many, and there's been an enormous amount of learning and stretching in between. In times like these, we need to plan for the future, inspire our teams and remind them that there will be an end to this crisis, and that the hospitality industry will come back stronger than ever.
As we all look ahead to 2021, Radisson Hotel Group remains prudently optimistic and determinated to continue implementing the five-year development and growth plan in the coming three years. We are confident that travel will continue to rebound, and more capital will be invested in the industry from both the private and public sectors.
The region remains one of the key focus markets for Radisson Hotel Groups global development strategy and we aim to continue expanding our brand architecture and strengthening our presence. Throughout the past 12 months, our teams have been working tirelessly to keep these hotel signings and openings on track, and I am very proud of what we have achieved this year. Looking towards the future, the Kingdom of Saudi Arabia and the United Arab Emirates will continue to play a key role within our expansion. The Middle East portfolio currently has 73 hotels, resorts and serviced apartments in operation and 38 hotels in development. Looking at the current pipeline, we aim to open six hotels across the kingdom and three hotels within the United Arab Emirates, in 2021.
One of my core believes is that regardless of the negative effects that came into being, there are always new opportunities that arise as a result. Those who understand the new definition of'normal', adapt and respond, will be able to benefit from these new opportunities. With that in mind we are busy preparing ourselves for an exciting year to come. From our second Radisson Collection in Saudi Arabia, the first Radisson Resort in Ras Al Khaimah to the groups first hotel on Palm Jumeirah, 2021 has a lot in store for us.
While the recovery speed of the hospitality industry will be determined by the vaccine, and will be different based on the countries and areas around the world, many countries in Middle East have already started to see a recovery in the fourth quarter of 2020, be it from the domestic or international market. Across the region, government's stringent safety measures and innovative efforts have played a vital role in supporting businesses in their recovery while safeguarding the people. Once the vaccine becomes available, this will significantly improve our industrys performance, and until then we need to remain optimistic and positive, listen to our team, be flexible, and make decisions quickly.
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Health and safety first: Radisson Hotels Safety Protocol
More than ever, Radisson Hotel Group's highest prioritiy is the health and safety of its guests and employees. In May, the Group partnered with SGS, the world's leading inspection and certification company, to implement theRadisson Hotels Safety Protocol,which ensures the highest hygiene standards and strengthen the Group's existing rigoroussanitation guidelines. These guidelines include hand sanitizing stations at all entrances, the use of Personal Protective Equipment (PPE) and protective screens, enhanced cleaning frequency, and comprehensive staff training.
For more information, please visit:https://www.radissonhotels.com/en-us/meeting-conference-hotels/offers/hybrid-meetings-offer
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About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. The Groups overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.
For more information, visit:
https://www.radissonhotels.com/corporate
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Raj Bhatt
Dubai, United Arab Emirates UAE