Makarem, a subsidiary of Dur Hospitality Company, is an award-winning Saudi hotel brand established in 1983, designed to offer authentic Saudi hospitality services to religious visitors in the Holy Cities of Makkah and Madinah. Makarem boasts a unique concept of spiritual hospitality which combines a local touch with world-class standards. It offers exclusive and innovative services to ensure guests enjoy a comfortable and memorable stay and make the most out of their pilgrimage journey. Makarem’s authentic services include a Spiritual Concierge and a multilingual website. Its offerings are complemented by sister brand “Karam for Umrah Services”, dedicated to providing ground services to pilgrim guests. Thanks to its unmatched offerings, Makarem Hotels was awarded several recognitions, including the Best Hotel Group Award in addition to several recognitions for Makarem Annakheel at the 2019 Haute Grandeur Global Excellence Awards. Makarem also won at World Travel Awards in 2017 and 2018. Makarem currently operates 1415 rooms, with an additional 1176 rooms in the pipeline. The group plans to expand its portfolio in Makkah and Madinah and increase its number of rooms to 5000 by 2023 to cater to an anticipated rise in the number of Umrah visitors from 8 to 30 million, as specified in the targets of Saudi Vision 2030.