Mountain Plaza Plot 762, Lagos-Abeokuta Exp. way Abucon B/Stop. Alagbado, Lagos, Nigeria
A target market is a unique group of consumers who share common interests and characteristics that make them more likely to buy a business’ product or service. Before selling its products or services, a business must first identify its target market. A business can use a variety of methods and strategies to identify its target market, such as profiling, interviewing and data tracking.