Hozpitality Logo Hozpitality Logo
    • Advanced Search
    Language
    • English
    • Arabic
    • Mandarin
    • French
    • Spanish
    • Russian
  • Institutes
  • Companies
  • Suppliers
  • Courses
  • Jobs
  • Marketplace
  • Alumni Pages
  • Articles
  • Events
  • Awards
  • Courses
  • Jobs
  • Marketplace
  • More
    • Institutes
    • Companies
    • Suppliers
    • Alumni Pages
    • Articles
    • Events
    • Awards
  • Language
    • English
    • Arabic
    • Mandarin
    • French
    • Spanish
    • Russian
    • German
  • Home

Ask for Review

You can now request your followers to Review you on Hozpitality.

Did you register already??

Connect with Global Hospitality Professionals.
Meet, Network & Benefit !

"Thanks for rating!
Your contribution helps everyone make better decisions."

Emirates Airlines Cover Image
User Image
Drag to reposition cover
Emirates AirlinesProfile Picture
  • About
  • Timeline
  • Jobs
  • Products
  • Promotions
  • Gallery
  • News & Articles
  • Events
  • Reviews
  • About
  • Timeline
  • Jobs
  • Products
  • Promotions
  • Gallery
  • News & Articles
  • Events
  • Reviews
  • Emirates Airlines

    premium

  • Dubai, United Arab Emirates UAE
  • 5.0 2 review(s)
  • 6 Following 4114 Followers
  • Contact Us Our Team Testimonials

About Us

Emirates was founded as an airline in 1985. It now flies to 157 destinations in 83 countries/ territories across six continents, providing air services that enable trade and travel to its home base in Dubai and beyond. Emirates also connects millions of people on the ground each year through its other operations including Emirates Holidays, its destination marketing arm, and tour operator Arabian Adventures. Seamless trade connections are supported through Emirates SkyCargo, its cargo division. A multinational and multicultural employer with over 160 nationalities working together, Emirates is committed to connecting people around the globe, and helping them to discover, enjoy and share new experiences together. This commitment is reflected in its wide portfolio of international sports and cultural sponsorships.



Gallery
  • Slider-images
  • Slider-images
  • Slider-images
  • Slider-images

We are sorry this {artitle_title} article is not available anymore. Please click below to see other similar articles available on Hozpitality

Emirates Does It Again, Scaling Up and Circling Around the Burj Khalifa to Put Expo 2020 Dubai on Top of The World’s Travel Agenda

Latest News : 19 Jan 2022
4 months ago
Like
Comment
Share

Share to:

Timeline

Twitter
Facebook
WhatsApp
Pinterest
Linkedin
13
21430
0
0

Newest brand campaign part of wider USD $20 million investment to drive excitement and visits to Dubai and the world’s greatest show, Expo 2020

Emirates Does It Again, Scaling Up and Circling Around the Burj Khalifa to Put Expo 2020 Dubai on Top of The World’s Travel Agenda

DUBAI, UAE, 19 January 2022: Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another edition of its viral ad campaign, this time taking it one spectacular step further with the masterful addition of the iconic Expo 2020 Dubai A380. Emirates hit the global headlines and social media feeds of millions in August 2021 when it took its brand message to new heights atop the Burj Khalifa.

This time, the brave stuntwoman is standing at the pinnacle of the Burj Khalifa by Emaar once again, holding up message boards with an invitation to visit the world’s greatest show, Expo 2020 Dubai, on the iconic Emirates A380. She then gestures to her ‘friend’, the eye- catching Emirates A380 wearing the Expo 2020 Dubai livery, which gracefully soars in the background as she stands firmly on the spire of the world’s tallest building. The ad also features dynamic aerial views of Dubai and its iconic skyline, and culminates in a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site. Click here to watch the behind the scenes video and what went into making the ad.

Sir Tim Clark, President Emirates Airline said: “Now at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remain strong. Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the world’s greatest show. There is nowhere else right now that offers the raft of attractions, top-class entertainment and music, riveting sports, vibrant country and themed pavilions, a thriving culinary scene and much more – all in one place. Dubai and the Expo are already top attractions and our aim is to give global travellers even more reasons to choose Emirates and Dubai for their upcoming winter and spring holidays.”

While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubai’s aviation eco-system, with a strong focus on safety at every juncture when conducting the low flying manoeuvres.

The carefully choreographed flypast involved the A380 flying at a low altitude of only 2,700 feet, the exact height of Burj Khalifa by Emaar. The aircraft also flew at a very low speed of 145 knots. To put that into perspective, the average cruising speed of an A380 is around 480 knots. The low speed ensured the aircraft could efficiently and continuously circle around the Burj Khalifa and achieve a tight radius without drifting away. In total, the Emirates A380 circled the Burj Khalifa 11 times to get a right selection of shots for the ad.

The aircraft also appeared as if it was flying very close to the stuntwoman as she was standing on the Burj, when in fact it was over a half a mile away.

During the planning stages, Emirates pilots, Flight Operation teams, Air Traffic Controllers, helicopter pilots, drone operators and the filming teams, the Emirates marketing team, the Emaar team, regulatory teams as well as the UAE GCAA and DCAA worked closely to discuss and deliberate every detail and aspect of the mission, choreographing the flight plan, running risk assessments, accounting for air traffic, areas over flown, as well as gauging potential wind and weather conditions in order to secure the necessary approvals. Pilots also trained multiple times in the A380 flight simulator to ensure every visual reference point was covered and tested and every manoeuvre checked prior to the mission. The simulator visits also helped establish the way all stakeholders would communicate during the flypasts and filming to ensure everyone was operating in a safe environment.

In addition, the team closely liaised with Dubai ATC to ensure that all activity was protected by blocking the airspace through a Temporary Restricted Area during all of its holding patterns.

The filming and low flypasts were conducted on 13 and 14 October 2021, and the timings of the flights were scheduled outside of the peak departures window at Dubai International as a further measure to mitigate any risk.

The new global multi-channel campaign will run in 12 languages, debuting across 19 countries covering TV, cinema, digital and social media platforms. The ad is part of a wider USD $20 million commitment Emirates has made to help create awareness, generate excitement and ultimately drive more visits to Dubai and Expo 2020 Dubai.

Since Dubai reopened for business and tourism in July 2020, the airline has run close to 15 major global and regional brand and tactical campaigns across 25 countries, starting with its ‘Dubai is Open’ campaign; its partnership with celebrity powerhouse Chris Hemsworth promoting Expo 2020 Dubai’s endless possibilities ahead of the event’s opening date; both its “Emirates crew on Burj Khalifa” ads and its latest winter campaign highlighting the plethora of activities Dubai has to offer for travellers seeking to escape the cold.   The airline has also promoted Expo 2020 Dubai through a number of global tactical campaigns, including complimentary day passes for every ticket booked, earning Skywards Miles for time spent in Dubai during the Expo period, early bird discounts, family and SME offers, amongst other special promotions.

Running until 31 March 2022, Expo 2020 Dubai brings the world together, hosting spectacular events that have encouraged repeat visitation, as it provides a platform for collaboration, showcasing human advances and the latest in technology, culture, art music, gastronomy, sports and much more, in addition to over 190 country pavilions to see and experience.

 

#Emirates #SoaringUp #BurjKhalifa #Emaar #Dubai #NothingIsImpossibleSpirit #ViralAdCampaign #DriveExcitement #Invitation #Visit #WorldsGreatestShow #Expo2020 #TimClark #HospitalityNews #LatestNews #Hozpitality

More Articles By Emirates Airlines


    Emirates Airlines
  • Join the World’s Leading Airline
    Posted : 6 days ago
  • Emirates Airlines
  • Emirates Premium Economy Class Experience at the Arabian Travel Market 2022 Stand
    Posted : 10 days ago
  • Emirates Airlines
  • Sheikh Nahyan Spotted at the ‘Future is Now’ Stand
    Posted : 11 days ago
  • Emirates Airlines
  • Experience Emirates' Latest Onboard Product at the Arabian Travel Market
    Posted : 13 days ago
  • Emirates Airlines
  • Emirates Launch a New Hospitality-based Strategy to Cater Customer Experiences to New Heights
    Posted : 13 days ago
  • Emirates Airlines
  • Emirates Premium Economy on Popular A380 Routes from August
    Posted : 14 days ago
  • Emirates Airlines
  • Bali Welcomed Flight EK398 by a Spectacular Water Cannon Salute
    Posted : 18 days ago
  • Emirates Airlines
  • Emirates expands Eid schedule to serve more customers in the region as bookings for holiday period surge
    Posted : 26 days ago
  • Emirates Airlines
  • Frequency Boost Better Connectivity for Customers Flying In and Out of Algeria
    Posted : 1 month ago

Recent Article Posted on Hozpitality


    Bench Events
  • Future Hospitality Summit Saudi Arabia Preview
    Posted : 22 hours ago
  • Bench Events
  • Future Hospitality Summit Saudi Arabia Preview
    Posted : 22 hours ago
  • LUX* South Ari Atoll
  • Luxury Resort Lux* South Ari Atoll Named as “Most Sustainable Wedding Resort in South Asia”
    Posted : 3 days ago
  • S Hotel Group
  • Every week Sundays Brunch Buffet - S19 Hotel Al Jaddaf
    Posted : 3 days ago
  • Wego
  • Spain Tourism Partners with Wego in Promoting Tourism in the Country
    Posted : 4 days ago
  • Minor Hotels
  • Anantara Hotels, Resorts & Spas Expands Thailand Footprint with The Opening of Anantara Koh Yao Yai Resort
    Posted : 4 days ago
  • Iris Media Press Services
  • Soak in the All-Inclusive Summer Beach Getaway ‎ at Dhafra Beach Hotel
    Posted : 4 days ago
  • Iris Media Press Services
  • فندق شاطئ الظفرة الملاذ الأمثل للاستجمام خلال فصل الصيف وفق مبدأ ‏شمولية جميع الخدمات ضمن سعر الغرفة الأصلي
    Posted : 4 days ago
  • Minor Hotels
  • Anantara Hotels, Resorts & Spa Welcomes the Newly Appointed General Managers in Africa, Indian Ocean and Middle East
    Posted : 5 days ago

Sign in to easily apply for with your Hozpitality Profile.

Forgot Password?

FREE REGISTRATION

Almost done, Last step is to verify your email.

This will help us keep you updated about your application status.

Type in the code we sent to .

Time left =

Just a few more details, You can always update them in General Settings.

Login/Register

Enter your email to login with your existing Hozpitality profile, or to create a new one.
Profile Picture
cover-picture

Rate: Emirates Airlines

Write a Review 5.0 2 Review(s)
Samson Dadula
Samson Dadula
Assisting the Guests maintaining guests facilities clean and tidy - Mandarin Oriental

Camella North bacoor cavite, Philippines

 
Marafhel Malabanan
Marafhel Malabanan
Executive Administrative Assistant - fäm Properties

Dubai, United Arab Emirates UAE

 

Report this User

Important!

Are you sure that you want to remove this member from your Team-mate List?

New member was successfully added to your Team-mate list!

Crop your avatar

Emirates Airlines

You are not logged in to review this page, Please login and try again.

  • Institutes
  • Companies
  • Suppliers
  • For Companies
    Post Job Search Candidates Create a Company Page Post articles
    Packages Marketplace Networking Advertising with us Feature Yourself Business Solution FAQs
  • For Professional
    Create a Profile Post articles
    Marketplace Networking Advertising with us CV Design Career Resources Job Alert Feature Yourself FAQs
  • For Institute
    Post a Course Create New Page Post articles
    Packages Advance Filter Networking Advertising with us Feature Yourself Business Solution FAQs
  • For Job Seeker
    Search For Job Search Companies Create a Profile CV Design Career Resources Latest News Networking Feature Yourself
  • For Student
    Search a Course Search Institute Create a Profile CV Design Career Resources Latest News Networking Feature Yourself FAQs
  • For Suppliers
    Sell Product Create New Page Marketplace Packages Networking Advertising with us Feature Yourself Business Solution FAQs
  • For Partners
  • Packages
  • About Us
    About Privacy Terms Blogs News Room Acceptable Use Policy Hozpitality Canada Hozpitality UK Hozpitality India Hozpitality Australia FAQs
  • Resources
  • Contact Us