Associate Director of Conference and Events

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Associate Director of Conference and Events

SOFITEL

Company Description

Discover the Sofitel Sydney Darling Harbour.

Sofitel Sydney Darling Harbour welcomes guests into a world of luxury blending French Art de Vivre and local culture. The Flagship hotel boasts 590 rooms and suites, four vibrant bars and restaurants, a stunning, award winning outdoor infinity pool, state of the art gym overlooking the city skyline, exclusive top floor Executive Lounge and our well renowned luxurious spa.

Outstanding people make it all happen and we are committed to creating an energising, rewarding and exciting work environment. Become part of a culture that is dedicated to executing exceptional luxury experiences for our guests.

Inspiration, Recognition & Reward

As a valued member of our team, you will be immersed in a world of exceptional privileges and bespoke rewards. Enjoy unparalleled access to exclusive industry benefits across a global portfolio of luxury accommodation, fine dining, and curated lifestyle experiences. Indulge in daily privileges such as artisan coffee at a preferred rate and a specially crafted Ambassador dining menu, designed to elevate your everyday. To support your continued growth, we offer a distinguished learning platform-an elegant fusion of expert knowledge and tailored development-ensuring you flourish in a culture that celebrates excellence, sophistication, and personal ambition.

Job Description

• Assisting with formulating and driving MICE strategy for the hotel and communicating this strategy to team.
• Devise, develop and deliver a comprehensive strategic and tactical plan for business development, income generation and profit conversion.
• Drive and assist the complete organisation of conferences, events and group accommodation within the team from confirmation to post-event follow up in order to ensure client satisfaction.
• Drive and assist the team to prepare all banquet event orders, rooming lists (as required), movement, action plans, and other relevant paperwork to effectively communicate client/guests needs to internal and external sources.
• Preparation and follow up on conference, group accommodation (as required), social and corporate proposals for direct clients and on behalf of department as required.
• Assist with revenue forecasting, issue and communicate group and MICE forecasts along with any required action plan needed to help hotel achieve maximum capacity and venue use.
• Assists to manage and work with the Director of Revenue, Director of Sales and Director of Marketing to achieve optimum revpar/revenue/yield results for all segments of the business.
• Provide sales assistance to the Reservations Department to ensure service delivery and reflection of the strategies for achieving budgeted revenues.
• Prepares a monthly Sales and Marketing Report for areas of responsibility reflecting market intelligence and adjustments to the marketing plan.
• Be aware of business peaks and troughs and contribute innovative ideas that contribute to the revenue and profitability of the Hotel.
• Maximise revenue from corporate, wholesale and MICE clients by promoting Hotels products including restaurants by cross selling/up selling.
• Promote a strong, values-aligned workplace culture.
• Drive open communication practices across the departments.
• Support change management processes with a focus on empathy and clarity.
• Lead initiatives to enhance employee engagement, feedback culture, and goal-setting practices.
• Assist in performance review cycles and employee development plans.

• Highly motivated with excellent attention to detail.
• Strong interpersonal skills to liaise with corporate clients, wedding planners, vendors and more.
• Always display a professional appearance, representing our Sofitel brand.
• A minimum of 3 - 5 years in a leadership role.
• 5 - 10 years of experience in event planning, conference services, and/or banquet operations.
• Proven track record of managing large-scale events, conferences, and high-profile clients.