82 rue Henri Farman, CS 20077, Issy-les-Moulineaux, France
We are a worldwide Augmented Hospitality leader. We are 300,000 experts committed to reinventing hospitality with unique and unrivalled experiences within our addresses. We are Accor. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams. We’re so much more than hotels—we’re creating innovative lifestyle experiences, whether you live, work or play. Blaze your own trail from 50+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups.
Industry : Hotels & Resorts
Department : Other Department
Location : IssylesMoulineaux, France
Level : Management
Posted : 20 May 2025
Job Role : Other Role
Recruiter : Accor Hotels
Job Ref : HOZ69876
Employment Type: Permanent
Job Type :
Validate Through : 2025-06-18
Salary Description: Competetive Salary Offered
ACCOR
Company Description
At Accor, we go beyond being a global leader in hospitality-we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.
We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.
At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.
Our teams, known as Heartists , bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.
Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.
Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless
Job Description
The Data Tech & Analytics Manager is a digital expert specialized in media tools, data and technology. He/she is a is a virtuoso digital mechanic at the heart of our media activity, managing the full stack of media tools ecosystem from tracking to audience strategies. He/she ensures a seamless usage of our media tools ecosystem and support brands and hubs in using it. His/her role is central to managing, analyzing, and optimizing media and advertising performances & strategies while ensuring the quality and reliability of campaign data.
Key Responsibilities
- Social and Display Media Tools Management: Oversee the use and performance of digital tools for advertising campaigns on social media and display platforms.
- Full Funnel Audience Strategy Definition: Recommend and implement audience strategies across the entire customer journey, from awareness to conversion.
- Customer Data Platform (CDP) Administration: Ensure the efficient functioning, management, and utilization of a CDP to centralize and enhance customer data usage.
- Display Media Partnerships Management: Negotiate media deals with display partners represents Media in the partnership governance (Google, Microsoft, Amazon, The Trade Desk, Quantcast, RTB House...).
- Dynamic Ads Management: Create, manage, and optimize dynamic ad formats to accurately target relevant audiences. Ensure the creation and maintenance of all the feeds that nourish dynamic formats.
- Advertising Retargeting Strategy Definition: Design & implement a full funnel retargeting strategy that will maximize campaigns reach and conversion.
- Campaign Data Reliability Assurance: Monitor and ensure the accuracy of collected data for all media levers, in collaboration with reporting lead in DM&E.
Qualifications
- Significant experience in digital marketing, data analysis, and online advertising.
- Proficiency with tools related to social media, display platforms, and CDPs.
- Strong analytical skills and ability to interpret data for strategy development.
- Excellent project management skills and the ability to collaborate with external partners.
- Thorough knowledge of dynamic ad formats and retargeting strategies.
- Analytical and strategic thinking.
- Ability to thrive in a fast-paced and evolving environment.
- Attention to detail and precision.
- Strong communication skills for effective interaction with internal and external teams.
Additional Information
Why Join Accor?
Accor dares to impact:
- the world
Atithi Jaiswal
Mumbai, India