Portfolio Director of Marketing & Digital

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Portfolio Director of Marketing & Digital

ACCOR

Company Description

Step into a pivotal leadership role with Shakespeare Property Group and drive the marketing success of a standout hotel portfolio across Australia. As Portfolio Director of Marketing & Digital, you'll oversee strategy and performance across five incredible Accor-branded properties-Novotel Sunshine Coast Resort, Pullman Cairns International, Novotel Cairns Oasis Resort, Hotel Woolstore 1888 - Handwritten Collection, and Peppers Marysville.

This full-time role will ideally see you based with the team on the Sunshine Coast, but for the right candidate, Cairns is also an option-with flexible working arrangements available. You'll lead bold, results-driven marketing across a diverse range of destinations, each with its own unique identity and guest experience. If you're a strategic thinker with a flair for digital innovation and multi-property leadership, this is your opportunity to make a lasting impact on some of Australia's most iconic hospitality brands.

Job Description

Are you a strategic marketing powerhouse ready to make a real impact? Join the Shakespeare Property Group as our Portfolio Director of Marketing & Digital, where you'll head up a high-performing team and steer brand, digital, and communications strategies across a standout collection of hospitality properties. This is your chance to elevate public visibility, supercharge revenue, and champion a dynamic team delivering across every marketing channel.

This isn't just another marketing job-it's a leadership role at the heart of innovation and influence. You'll partner with senior stakeholders across Sales, Revenue, and Operations to execute digital-first, commercially-driven strategies that fuel guest engagement and business growth. If you're a hands-on leader who thrives on creative thinking, commercial outcomes, and inspiring teams, this is your next big move.

What You'll Do:

• Lead and mentor the portfolio marketing team across brand, digital, communications, and content.
• Elevate digital performance through SEO, SEM, web analytics, social media, and online distribution platforms.
• Collaborate with Sales and Revenue leaders to align marketing with property-level commercial goals.
• Drive content production-including photography, video, and editing-to showcase each property's unique offering.
• Manage campaign delivery from concept to performance tracking, across paid media and PR.
• Champion loyalty initiatives and partnerships that drive guest retention and new revenue streams.
• Analyse data and metrics to inform marketing decisions and optimise ROI.
• Ensure brand consistency and quality across all touchpoints, from signage to social.

• Proven senior marketing leadership experience within hospitality, ideally with branded hotel environments or international hotel groups.
• A strategic thinker with a results-driven mindset and a proactive approach to problem-solving.
• Skilled in crafting integrated campaigns that fuse data, design, and storytelling to deliver real impact.
• Deep expertise in digital marketing, CRM platforms, and revenue-focused marketing tools.
• A natural innovator-confident navigating emerging digital trends, platforms, and technologies.
• Commercially astute with the creative instinct to shape compelling, brand-aligned content.
• Hands-on experience with Accor systems such as Opera, TARS, and Accor Live Limitless, preferred.

• Immediate access to global accommodation and F&B discounts
• #LearnYourWay with a sophisticated modern training platform, which offers a constantly expanding database of free, industry focused training.
• Recognition of service anniversaries and Accor Tenure Milestones.

• We are an inclusive employer, and our ambition is to attract, recruit, and develop diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you are most welcome to let us know.