Shafiq Shafie Appointed as the New Director of Sales and Marketing for The Westin Kuala Lumpur
New appointment signals continued commitment to excellence and competitive positioning in Malaysia’s luxury hospitality sector.
Kuala Lumpur, July 2025: The Westin Kuala Lumpur announced the appointment of Shafiq Shafie as its new Director of Sales and Marketing effective 1 July 2025.
A seasoned hotelier, Shafiq brings over 16 years of extensive experience within the Marriott family and is set to lead the hotel’s sales and marketing efforts with a dynamic vision and a proven track record of success. Shafiq is a two-time recipient of the prestigious APEC Revenue Management Special Achievement Award.
Not new to The Westin Kuala Lumpur, Shafiq recently served as the Country Director of the Revenue Management Advisory Services for Marriott Hotels across Malaysia, including The Westin Kuala Lumpur, where he led a dedicated team in driving revenue growth and strengthening hotels’ competitive market positioning.
Throughout his career, Shafiq has built a strong foundation with valuable experiences across key hospitality functions, including Revenue Management, Reservations, and Customer Engagement Centre. His international exposure includes five years in Dubai, where he managed a team across 12 Marriott properties, demonstrating his ability to effectively manage multi-property strategies.
An inspirational leader with a keen strategic mindset, Shafiq is committed to empowering teams to deliver measureable results and drive success in every initiative.
Beyond his professional accomplishments, Shafiq is a family man who enjoys spending quality time with his wife, son, and their Scottish Fold cat, Bella.
The Westin Kuala Lumpur welcomes Shafiq to his new role and looks forward to the continued growth and innovation in the Sales and Marketing team under his leadership.
About Marriott Bonvoy®
, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.
About Westin® Hotels & Resorts
Westin Hotels & Resorts, hospitality’s global leader in wellness for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s pillars of well-being: Sleep Well, Eat Well, and Move Well. At more than 240 hotels and resorts in over 40 countries and territories, guests can benefit from distinct wellness experiences including the brand’s iconic and award-winning Heavenly® Bed, signature WestinWORKOUT® offerings such as its 24/7 Fitness Studios, WestinWORKOUT Routes, and its versatile Gear Lending program, delicious and nutritious menu offerings on their Eat Well menu, and more. For more information, please visit www.westin.com and stay connected on X, Instagram, TikTok, and Facebook. Westin is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
Muzammel Huque Chy
Makkah, Saudi Arabia