Easy Ways Restaurants Can Turn RAMADAN Into Success
Hotels and restaurants should start selling and promoting gift cards that customers can buy and gift to their family and friends.
Written by: Vandana Raj Bhatt
Ramadan, the holy month of fasting, family, and prayers, is here. Ramadan is also a highly forecasted month for various business verticals, as consumer behavior shifts substantially as spending increases and the content consumed on multiple platforms changes.
To make an impact on your audience to stand out from the crowd, we've put up a list of 5 suggestions to help you conduct a successful Ramadan campaign, as well as how to keep the momentum going through Eid al-Fitr:
To Incorporate a Ramadan Feeling into Your Creative: -
The days of being able to post anything on social media are long gone.
You must work on the content and images before sharing them with your audience to keep ahead of your competitors.
A visually stunning and attention-getting image will draw customers to your door.
Ramadan is also the busiest advertising season of the year.
With so much competition, it's critical to create and deliver creatives that will grab the attention of your audience and promote positive involvement.
Because people interact with advertisements more at this time of year, doing well during Ramadan will lead to success throughout the year.
Apparently, video consumption grows during Ramadan, so choosing video formats is usually successful instead of simple graphics.
Always remember to respect the season.
You can incorporate religious symbols such as the moon, stars, lanterns, and family and friends and make them more creative by using data-driven story-telling fragments.
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Plan your vertical during Ramadan: - Food, retail, hotels, restaurants, fashion, beauty, and automobile industries experience a surge during Ramadan.
Hotel and restaurant businesses are fortunate that they can attract both fasting individuals and those waiting to take advantage of cheap Ramadan Iftar or Suhoor buffets.
So, what is the most efficient strategy to reach your target customers?
- To make sure you're reaching the right people at the right time, plan your advertising properly.
- Prepare for a price hike and check whether your budget does not restrict delivery.
- Start advertising early to gather an audience and use it later - it will be too late to garner attention for your Eid sale campaign during Eid itself.
LEVERAGE DIFFERENT RAMADAN PHASES WITH SPECIALIZED MESSAGING
Ramadan is divided into four parts: pre-Iftar, post-Iftar, pre-Suhoor, and post-Suhoor.
You may interact with your audience on a deeper level by using bespoke messaging. By sending specific messages like 'Iftar specials' for restaurants, you can take advantage of an opportunity to attract guests for Iftar by understanding when to advertise your brand.
Because content consumption peaks between 2 a.m. and 5 a.m., it's critical to provide material that's easy to consume and call-to-actions that are simple to use.
Businesses should also recognize that Ramadan includes varied phases during the day and distinct phases throughout the holy month.
Over the course of several weeks, different types of consumers require different levels of attention.
Look at the calendar below to determine what matches your business best. For example, the first 1 to 3 weeks are generally for regular fasting individuals, foodies, and shoppers, but the final week before Ramadan and Eid is packed with travelers, groomers, and shoppers.
According to some key statistics, there is a 22% surge in the hunt for gifts in the last two weeks of Ramadan. Perhaps hotels and restaurants could start selling and promoting gift cards that customers can buy and give to their family and friends.
GET READY FOR SOME SERIOUS COMPETITION DURING THE HOLY MONTH
Given the large number of firms dedicating funding to Ramadan initiatives, it's crucial to keep in mind that there will be a lot of competition.
With changes in consumer behavior and the way people consume information, the only approach to beat the competition is to make data-driven judgments about the optimum timing to launch a campaign and the type of material needed to stand out. It is critical to connecting with your audience to cut through the clutter.
To assist you in establishing your relationship with your customers, use comedy, incorporate diverse Ramadan themes, and always be strategic with data-driven campaigns to ensure you know when and how to have the most impact.
YOU'RE NOT DONE YET: PLAN FOR EID-AL-FITR
As Ramadan draws to a close, users' desire to shop will grow.
This is because Eid al-Fitr is a time for celebration and sharing.
Many people will stock up on fashion and electronics in order to prepare for this period.
Prepare for the increase in spending by incorporating a strategy into your creatives and budgeting.
Even if you have a fantastic campaign, you risk losing out to your competitors if your content isn't mobile compatible.
Smartphone penetration in the Middle East and North Africa (MENA) has reached 60% in the last five years (91 percent in UAE).
Most people use their phones to surf more during Ramadan than at any other time, due to fewer working hours and internet usage peaking during the month.
Hozpitality Group wishes everyone fasting a joyous and memorable month ahead! Ramadan Kareem!