adidas Confirms Agreement with Italian Football Federation (FIGC)
adidas is proud to announce its long-term partnership with the Italian Football Federation (FIGC).
10th March 2022 – Starting January 2023, all the Italian National teams (male, female, youth, futsal, beach soccer and e-sports) will wear adidas products when they represent their nation.
adidas CEO Kasper Rørsted said: “We’re incredibly proud to be announcing this long-term partnership with the Italian Federation. We’re excited to have one of the most successful footballing nations joining our portfolio of international Federations, alongside the likes of the DFB (Germany), RFEF (Spain), AFA (Argentina) & RBFA (Belgium) & are looking forward to seeing what we can achieve together.
The President of the Italian Football Federation (FIGC) Gabriele Gravina commented: “The announcement of the partnership with adidas is a source of great pride for the FIGC. This collaboration represents a milestone in the growth of our commercial appeal and strengthens the process of developing our brand both in Italy and abroad. The passion and enthusiasm that we have observed at adidas are shared by the Italian Football Federation every day in its efforts to promote all the Italian National teams and Italian football at every level.”
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & (as of January 2023) Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Karim Benzema, Catarina Macario, Jude Bellingham, Vivianne Miedema, Trinity Rodman, Jennifer Hermoso, Serge Gnabry, Pedri, Joao Felix, Lindsey Horan & Wendie Renard.
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