Championing compassion and care, Dusit Thani Dubai takes meaningful steps to spotlight the realities of Alzheimer’s and support wellness.
Dubai, UAE – September 2025 – Dusit Thani Dubai reaffirms its commitment to community care and inclusivity as it joins the global observance of World Alzheimer’s Month this September.
On 1 September, the hotel will once again welcome seniors and care volunteers to NOLO at Dusit Thani Dubai for a heart-warming morning of crochet. Guided by Mrs. Suksham Aurora, participants will craft crochet bear coasters, thoughtful creations symbolising connection, compassion, and the importance of memories that matter.
In addition, throughout the month of September, the hotel’s iconic façade will be illuminated in purple, the international colour of Alzheimer’s awareness. The glowing tower will stand as a beacon of solidarity, honouring those living with Alzheimer’s, their loved ones, and the wider community working to build a kinder, more inclusive world.
“This initiative reflects our Care, Commit, Can Do pillars and Dusit Thani Dubai’s continued partnership with 4get-me-not,” said Prateek Kumar, Senior Vice President – Operations, Dusit Hotels and Resorts. “By creating meaningful moments with our seniors and visibly shining a light on Alzheimer’s awareness, we hope to inspire empathy, dialogue, and support across the community.”
“We are proud to say that Dusit Thani Dubai Hotel is the first in the UAE’s hospitality industry to honor seniors, Alzheimer’s patients, and their caregivers by lighting its iconic façade in "Purple" for World Alzheimer’s Month. This moment is especially nostalgic for us, as it took 12 years of persistence to make it happen — and Dusit was the first to answer the call. More than a symbolic gesture, it reflects a "glowing" commitment to being truly senior-friendly and caring for our cherished seniors,” said Desiree Vlekken, Founder of 4get-me-not Alzheimer's.
World Alzheimer’s Month, observed every September, is a global campaign led by Alzheimer’s Disease International to challenge stigma, raise awareness, and advocate for greater support for people living with dementia and their families.
About Dusit Thani Dubai
Dusit Thani Dubai, an iconic 5-star luxury hotel, beautifully encapsulates the essence of Thailand within the lively heart of this cosmopolitan city, a true gem in the UAE. Strategically positioned just five minutes from Dubai's primary business hub and within a short stroll from the nearest metro station, the hotel is also conveniently located 15 minutes away from the airport. Noteworthy landmarks such as the Museum of the Future, Dubai World Trade Center, Dubai Financial Center, the Burj Khalifa (the world’s tallest building), and The Dubai Mall (the world’s largest shopping mall) are within easy reach from Dusit Thani.
Experience awe-inspiring views of Dubai’s futuristic skyline while luxuriating in the serene ambiance of Thai elegance within the hotel's spacious rooms or suites. Indulge in a culinary journey with thoughtfully prepared dishes inspired by global flavors at any of the seven dining and entertainment outlets. Elevate your well-being with pampering and revitalizing spa treatments at Namm Spa, or unwind at the rooftop temperature-controlled pool.
In addition to its opulent offerings, Dusit Thani Dubai is unwaveringly committed to sustainability and wellness, integrating eco-friendly practices and holistic health initiatives into its ethos. The hotel strives to create an environment where guests can indulge in luxury while fostering a deep sense of connection to both the cultural richness of Thailand and the contemporary vitality of Dubai.
Location: 133 Sheikh Zayed Road, Dubai 23335
E: dtdu@dusit.com; T: 04 343 3333; M: +971 54 584 2229
Facebook: facebook.com/dusitthanidubai
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