Paris Cendejas Appointed as Director of Marketing at Corazón Cabo Resort & Spa

CABO SAN LUCAS, MEXICO  – April 23, 2025 – Corazón Cabo Resort and Spa is proud to announce the appointment of Paris Cendejas as the new Director of Marketing, where he will oversee all strategic marketing and commercial initiatives, strengthen brand presence, and lead efforts to further elevate the resort’s global positioning. A bilingual marketing expert with certifications in digital marketing, revenue management, and B2B prospection, Cendejas brings a data-driven, creative approach to brand-building and guest experience. In his new role, he will focus on amplifying Corazón Cabo Resort’s signature offerings, including Rooftop 360, the tallest rooftop bar in Cabo San Lucas and over 45,000 square feet of flexible event space, as well as expanding the resort’s reach across key domestic and international markets. 

“Paris brings an outstanding combination of strategic vision, creative energy, and market expertise across both luxury resort and destination marketing,” said Carlos Blanco, General Manager of Corazón Cabo. “We’re excited to welcome him to the team as we continue to grow  Corazón Cabo’s reputation as a leading destination for both leisure travelers and groups of all sizes, from corporate gatherings to unforgettable weddings.”

Cendejas joins the Corazón Cabo leadership team with more than 15 years of experience in sales and marketing across premier hospitality brands. Most recently based in Tequila, Jalisco, he led marketing strategy for five high-profile business units under the Mundo Cuervo portfolio, including the award-winning Hotel Solar de las Ánimas and the iconic Tren José Cuervo Express, executing luxury campaigns through Relais & Châteaux, enhancing tours and experiences, and spearheading the group’s digital transformation. Cendejas has also held leadership roles at Tesoro Ixtapa, Casa del Mar Boutique, Vivo Resorts and Riu Hotels & Resorts. Notably, at Riu, he managed commercial development across the brand’s extensive portfolio, securing new international accounts with Apple Leisure Group, Sunwing, and WestJet and delivering $3.5M annually in sales for one of the brand’s online channels. At Tesoro Ixtapa, he led a 10-person team and developed B2B and B2C strategies that increased direct sales and expanded market share.

“I’m honored to join Corazón Cabo and help shape the next chapter of its brand journey,” said Cendejas. “This resort embodies the spirit of Baja with luxury, vibrancy, and unforgettable experiences—and I look forward to spearheading campaigns and programs that inspire travelers from around the world to make it their destination of choice.”

For more information on Corazón Cabo Resort & Spa, visit www.corazoncabo.com. 

About Corazón Cabo Resort & Spa: 

Set against the sun-drenched backdrop of one of the world’s most famous destinations, Corazón Cabo Resort & Spa offers an upscale and authentically Mexican escape in the heart of Cabo San Lucas. Opened in February 2022 following a $100 million reveal, Corazón Cabo is the first property in Mexico for Noble House Hotels and Resorts. The resort welcomes guests with 310 elegantly appointed guest rooms and suites overlooking the Sea of Cortez, access to eight restaurants and bars ranging in style from casual and trendy to sophisticated, three pools, 41,400 sq. ft. of outdoor and 15,500 sq. ft. of indoor flexible meeting space, premiere Beach Club, full-service spa and more. Perfectly situated along one of Los Cabos’ best swimmable beaches and home to Cabo’s highest rooftop bar, Rooftop 360, the vibrant resort offers easy access to the marina, sultry beaches, upscale shopping, and vibrant nightlife just steps outside the hotel’s door. With an expansive roster of entertainment options for every traveler’s taste, the hotel ensures that each and every guest leaves a piece of their ‘corazón’. For more information, visit www.corazoncabo.com. 

About Noble House Hotels & Resorts:

Built upon a philosophy that emphasizes location, distinction, and soul, Noble House Hotels & Resorts dedicates itself to creating and managing exceptional properties that celebrate their local communities. Headquartered in Seattle, Washington and continuously growing, the Noble House portfolio features a luxury and upper upscale portfolio of over 25 distinct and visually captivating hotel properties, 74 restaurants, bars, and lounges, the Napa Valley Wine Train, and a collection of spas, marinas, and private residences throughout the U.S. and Canada. A range of beachfront resorts spanning California and Florida, luxury retreats in Jackson Hole, WY, British Columbia, and Colorado, and award-winning urban hotels in Seattle and San Francisco punctuate the diverse collection. Centered within destinations worthy of every bucket list and layered with unique amenities that inspire adventure, the curated collection of one-of-a-kind hotels, resorts and adventures, are known for creating unforgettable travel experiences. For more information, visit www.noblehousehotels.com.