Property Finder Announces New Additions to Senior Leadership Team
Natasha Colella as Director of Talent Acquisition and Jorda Haile as Director of Total Rewards.

Property Finder is pleased to announce two new appointments to its senior leadership team. The company welcomes Natasha Colella as Director of Talent Acquisition and Jorda Haile as Director of Total Rewards. Setting the tone as one of the leading employers in the region, the new appointments will help drive the UAE-based start-up to new heights by introducing new initiatives and processes to further enhance and empower its talent at Property Finder.
Anuradha Challu, Chief HR Officer comments, "Addition of these industry stalwarts to our team is a demonstration of our commitment to elevating and fast-tracking the talent agenda at Property Finder. We are conscious of the fact that scaling with the speed at which we aspire to requires a bustling internal hiring engine, attracting and retaining best, and nothing but the best."
As the region's leading property portal, Property Finder is committed to bringing onboard the best talent from across the globe, to employ their expertise in adding to the success of the group. With over 300 employees across its countries of operations, the company takes pride in bringing together top tier talent from diverse cultural and professional backgrounds under one roof to create the nerve center of the company.
Natasha Colella joins the Property Finder team as the Director of Talent Acquisition, bringing over a decade of international tech recruitment experience through both, in-house and specialist agency roles. Most recently, Natasha was the Head of Talent at Bumble, while her previous experiences were with WPP's Group M (Essence) and Just Eat.
In her new role, Natasha will lead the creation of a strong internal hiring engine to support the ambitious growth plans at Property Finder. The scope of the role spans end-to-end, from architecting and driving the employer brand proposition on the one end, to directing ongoing internal hiring at the other.
"I am here to support Property Finder in reaching their exciting growth goals across the region. There are fantastic career opportunities available especially, in Product and Engineering for those looking to make an impact in the tech space,"comments Natasha Colella.
Director of Total Rewards, Jorda Haile, will be responsible for devising and implementing comprehensive total rewards strategies and programs across all entities of the company. Jorda, a native Eritrean from the Netherlands, comes with 10+ years of experience in rewards, compensation, benefits, and organization development areas of HR. Her prior experiences include Tapestry, where she was the Director of Total Rewards and Payroll, UNICEF, ASOS, Diebold and Coca-Cola Enterprises.
"I am very much looking forward to building, designing, and implementing plans that will help support our current pool of talent making Property Finder a fair, high-performing, and exciting place to work for while simultaneously attracting talent who are ready to join us," comments Jorda Haile.
Having launched in 2007, Property Finder has come a long way with its recent funding of $120 million from US equity firm General Atlantic in 2018. Within merely 14 years, Property Finder has grown to become the region's leading real estate portal with operations in six countries. With the new appointed Directors, the company hopes to continue attracting talented individuals and support their employees as the backbone of the company. Property Finder currently stands as a leader in prop-tech and the new additions to the team will aid its journey to become a lighthouse tech company that will have a lasting impact on the entire tech landscape in our geography.
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About Property Finder:
Property Finder is the leading property portal in the MENA region and Turkey that facilitates the house-hunting journey for both buyers and renters. Founded in 2007, the website has evolved over the years as the go-to platform for developers, real estate brokerages, and house hunters to make informed decisions on all things real estate. A UAE-born start-up, Property Finder has branched out of the countrys shores and operates in a total of seven markets, including Qatar, Bahrain, Saudi Arabia, Lebanon, Egypt, and Morocco, and has a significant stake in the second-largest property portal in Turkey, which has over 6 million monthly visitors and more than 18,000 real estate agents. US private equity firm General Atlantic led Property Finders latest round of investment of a total of $120 million in 2018. This is being used to hire further exceptional talent and investing in its technology and product capabilities. The property portal employs over nearly 300 employees globally, of which over 160 people work out of its Dubai office, and generates over six million monthly visits as a Group. In 2014, Property Finder acquired eSimsar.com, the top property portal in Saudi Arabia, while in 2013, the Group bought out realestate.com.lb, the number 1 property portal in Lebanon, and lastly, the acquisition of Selektimmo, a Moroccan portal, to pad out sarouty.ma, Property Finders Moroccan offering, in 2016. In April 2019, Property Finder announced the acquisition of JRD Group, following an increased investment in Turkish portal Zingat.
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