The FSC-certified wooden room keys aim to reduce the amount of plastic waste as they replace 20,000 plastic keys that are used annually at the property
RAS AL KHAIMAH, UAE. – November 2019 - Waldorf Astoria Ras Al Khaimah The award winning luxury resort, positioned on the serene shores of the Arabian Sea, becomes the first property in the UAE to introduce the implementation of RFID-enables room keys made entirely of wood.
In alignment with Hilton’s commitment to double its social impact investment and cut its environmental impact in half by 2030, this initiative joins the steps already taken by Waldorf Astoria Ras Al Khaimah phase-out plastic. The FSC-certified wooden room keys aim to reduce the amount of plastic waste as they replace 20,000 plastic keys that are used annually at the property, taking further steps towards the eradication of plastic.
The move builds on the hotel’s implementation earlier this year of the eradication of plastic bottles in the hotel’s outside pool, beach and recreational areas. With the aim to reduce single use plastic consumption, plastic bottles were replaced with water stations offering guests a variety of chilled water flavoured with fresh fruits and vegetables, served from sustainable glass containers into reusable and eco-friendly cups. The initiative is set to reduce the hotels plastic waste by up to 5 tons annually.
Alongside this, guests can also practice their swing whilst helping to promote Ras Al Khamiah’s marine life. At Waldorf Astoria Ras Al Khaimah’s costal driving range guests can hit ‘eco golf balls’ into the sea. The golf balls are made up of biodegradable ingredients which dissolve into fish food, helping to support and promote local wildlife. Available daily, the ‘eco golf balls’ can be purchased for AED 15.
For more information about the Waldorf Astoria brand, please visit www.waldorfastoria.com or http://news.waldorfastoria.com.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 18 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Travel with Purpose
Travel with Purpose is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, we plan to double our social impact investment and cut our environmental footprint by half. We track, analyze and report our environmental and social impact at each of Hilton’s nearly 6,000 hotels through LightStay, our award-winning performance measurement system. Travel with Purpose capitalizes on Hilton’s global scale to catalyze local economic growth; promote human rights; invest in people and local communities; and preserve our planet by reducing our impact on natural resources. Our strategy aligns with the United Nations Sustainable Development Goals. Visit cr.hilton.com to learn more.
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