As the official Knowledge Partner of FHS Saudi Arabia, Knight Frank has released a report about the surging demand for branded residences in the Kingdom.
Riyadh, Saudi Arabia, 9 May 2025: In the lead up to the Future Hospitality Summit (FHS) Saudi Arabia taking place at the Mandarin Oriental Al Faisaliah in Riyadh next week, Knight Frank, the global real estate consultancy and knowledge partner of FHS Saudi Arabia, has released a study about the surging demand for branded residences in the Kingdom.
The report titled “Destination Saudi, branded residences in focus,” discusses the strong momentum branded residences are gaining in Saudi Arabia’s real estate sector, with 68 percent of expat buyers surveyed saying they are likely to purchase a branded residence in the Kingdom. Millennials are leading this demand, and hotel-branded residences are their top choice—especially among high earners with household incomes above SAR 40,000 per month.
Key highlights from the report include:
- 73% of buyers with families prefer branded residences for long-term living
- 52% are interested primarily for investment purposes
- Preferred locations include Riyadh (48%), Jeddah (33%), and NEOM (29%)
- Expat respondents expect to spend a combined SAR 630 million on branded residential assets
- A majority of buyers prioritise design, service, and proximity to business districts and schools
As Saudi Arabia continues its urban and hospitality transformation, this emerging asset class offers strong potential for investors and developers looking to meet evolving lifestyle expectations and has a dedicated track at FHS Saudi Arabia with sessions about market trends, legal frameworks, investor strategies and global buyer behaviour.
The full report can be downloaded here: https://www.futurehospitality.com/sa/content-library/destination-saudi-branded-residences-in-focus-with-knight-frank
About The Bench
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About FHS Saudi Arabia
Dates: 11-13 May 2025
Location: Mandarin Oriental Al Faisaliah, Riyadh, Saudi Arabia
Sponsors: Mandarin Oriental Al Faisaliah, Riyadh and Al Khozama Investment as Host Sponsors; Tourism Development Fund (TDF) as Enablement Partner; Taiba Investments as Founding Partner; Ministry of Tourism as Strategic Enabler; Al Rajhi Bank, Amsa Hospitality, Baraka for Real Estate Development & Investment Company, Elaf Group, NEOM, Red Sea Global, Rua Al Madinah, Saudi Icon, The Ascott, and as Strategic Partners; Accor, BWH Hotels, ClubMed, IHG, Marriott International, Radisson Hotel Group, Rotana, and Sommet Education as Headline Sponsors; Aleph Hospitality, ARC-IDC, Ark People Solutions, AtkinsRealis, Baker McKenzie, CBRE, Colliers, Compass Project Consulting, Deloitte, ELE|NA, Growth Partner, H World International, Horwath HTL, IHCL, Jabal Omar, JLL, JT+P, Knight Frank, Louvre Hotels Group, Minor Hotels, Quo, Story Hospitality, STR, The First Group Hospitality, United Hospitality Management, and Wyndham Hotels & Resorts as Sponsors; Al Tanfeethi as Hospitality Partner; Rikaz as Experiential Developer; Aristara, Dusit International, Hospitality Chain Co, Hospitality Management Holding, Melia Hotels International, Neo Leap, Rove Hotels, Shaza Hotels, Sophos Hotels, Time Hotels, Trustangle, TV5Monde, Valor Hospitality Partners, and WhiteWater as Exhibitors; Aquivio, Intello AI, and The Natural Bottle as Startup Sponsors.
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